Happy National Book It Day! (Check out SPLAT by Jeff Kinney)

Book It is the longest running kids literacy incentive program in the country. It is a program that I enjoyed participating in while I was a kid and one that I was excited to share with my own children.

To celebrate, author and illustrator (famous for his book “Diary of a Wimpy Kid”) wrote an original exclusive story to help Book It Celebrate. “Splat” is a book that kids will enjoy listening to and reading along while the author reads his engaging adventurous story. “Splat tells the story of a boy and his friend who try to escape the watchful eye of the safety patrol on the way home from school.” The story is very cute and the illustrations are vivid and full of cool pictures.

Support Book it and check out “Splatt” by Jeff Kinney: www.pizzahut.com/bookit

About BOOK IT!
In 1985, Pizza Hut established the BOOK IT! National Reading Incentive Program to motivate children to read more and help them develop a lifelong love of reading. BOOK IT! is a six-month program for students in kindergarten through sixth grade. For more information, visit www.pizzahut.com/bookit or keep up with BOOK IT! via its social media outlets @BOOKITprogram and Facebook.com/BOOKIT1985.

About “Diary of a Wimpy Kid”
More than 85 million Diary of a Wimpy Kid books are in print around the world. The books have been sold in more than 44 territories in 42 languages. Published by Amulet Books, an imprint of ABRAMS, Kinney’s work has been widely praised for its ability to turn reluctant readers on to books. Book 8 in the series. Diary of a Wimpy Kid Hard Luck, will have the biggest print run of 2013 and will release on November 5, 2013. The series has been a fixture on the USA Today , Wall Street Journal, Publishers Weekly and New York Times bestseller lists. Jeff Kinney was named one of Time magazine’s most influential people in the world. Three movies based on the book series have grossed more than $250 million internationally. The book series won Nickelodeon Kids’ Choice Awards in 2010, 2011, and 2012 (and is nominated for one in 2013), and Jeff Kinney won a Children’s Choice Book Award in 2012. Books in the series have won numerous awards voted on by students and teachers around the globe. The Wimpy Kid island (Wimpy Wonderland) on poptropica.com, a virtual world for kids, remains one of the most visited on the site.

About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2013, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries.. Pizza Hut also is the proprietor of the BOOK IT! ® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.