When someone starts a small biz (business), the hardest thing to do is to fight for your first few sales. Some would argue, “you only eat what you kill” in a commission based position, so it should only make sense to see the emphasis placed upon drumming up new business and growing your clients immediately. However, when your sales are at zero, your commission and income are also flat. That’s why you need to take advantage of some tricks and tips to tap into gaining the largest amount of clients possible. For example:
Go Where Your Ideal Client Lives
When you want to get the ideal client, you have to know who they are. You could try to chase down every single person and attempt to sell to them, but what you want to do for efficiency purposes is find the client who is actually going to be receptive to you and already knows what you want. Those are easy sales and you can make a lot more of them with less effort. You just need to find out where they are and how to get to them.
According to American Express, the easiest way to tap into these sales is to just understand your client. If they are big into boats, then head to the docks or the yacht club. If they love music, go to the shows and the studios. The point is, if you can identify who you want to sell to, the trends will tell you where to find them. By improving your odds of making a sale, you will have a better time stringing a handful of your first sales together earlier, which will get your sales base growing faster.
Don’t Repeat Yourself
While you need to make sales pitches, the hardest and most time-consuming thing you can do is to continue to make the same pitch over and over. The best solution to this is to find a way to bring all of your clients or potential clients together at the very same time, so you can lessen the time you are making a pitch but maximizing your audience. One of the easiest ways to carry this out is with interactive townhall events by BlueJeans. When you can show anyone, anywhere what value you can give, your time spent pitching will diminish so you can increase the time you spend on servicing and closing the deal for any lead and client.
Get Them Excited
When you think about the top sellers, they aren’t just product pushers. People who rise up the ranks in sales are able to draw others to themselves. That is why when you start to think about just how powerful great salespeople are, their abilities go beyond selling. The very best sellers are able to sell because of the way they make their clients feel. If you can deliver fun, excitement, and a new lifestyle instead of just a product or a service, then your clients will actually want to buy from you and will seek you out instead of the other way around. Figure out how you can make them excited about events, parties, dinners, or more, and then you will realize just how much others want to be a part of something big.[tweetthis]Deliver excitement instead of just a product or a service and your clients will seek you out vs. the other way around. via @CleverlyChangin[/tweetthis]
Quick Follow Ups
When your organization is based upon speedy service and doing what you say, then you have a better chance of securing clients. When discussing your business, you only have two choices for how you can follow up your discussion. You can either reach out to the other person and in the process, show them you truly are interested in their business, or you can send the message you don’t need them and don’t care as much as you initially indicated.
People want to be wanted, and if you can follow up quickly when you are trying to secure business then according to Client Attraction it shows you are more likely to fight for them and take care of them as well. Show how much their business means to you and they will come to you to feel appreciated again and again.[tweetthis]”People want to be wanted, and if you can follow up quickly you’ll secure new clients better. @CleverlyChangin [/tweetthis]
Regardless of the line of work you are in, the game of sales is always the same game. You need to figure out what you are selling, who you are selling to, and then how to get those people onboard. As long as you constantly put them first when looking for new clients, they will see where your priorities are and will come to you every single time.[tweetthis]1st rule of sales: figure out what you’re selling, who you’re selling to, and then how to get those ppl onboard. [/tweetthis]
Reader Question: What is one growth goal for your business this year?