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BlogHer 2012 Conference Recap

BlogHer 2012 Conference Recap

I had the privilege of being able to attend BlogHer 2012 in New York. BlogHer is one of the largest blogging conferences in the world. This year over 5,000 people were in attendance. The conference had a wide range of speakers, bloggers, companies, and others. The conference is what you make it. Below I share my thoughts, and I would love here your response.

How would you describe the BlogHer Conference overall?

BlogHer provides a wide range of value to those who can attend.

  • It is a great place to find like-minded bloggers all in one place.
  • It can provide a provide a platform for you to meet the right people and become a Brand Ambassador.
  • You will have opportunities to learn from a variety of sessions.
  • It also puts you in the same location as many remarkable people who are leaders in their field. For instance this years conference including several; amazing speakers such as Martha Stewart, Katie Curic, Soledad O’brien, etc.
  • President Obama also addressed BlogHer this year, which made the first day of the conference phenomenal.
  • Overall, it was a conference full of energy, lots of brands, and fun new opportunities for bloggers.

What were some of BlogHer‘s key takeaways?

  • Develop your own unique voice and niche, and then try to build, share, and market your blog the best you can.
  • Be original and authentic as possible.
  • Let your blog become a trusted and authentic resource which is personal and inviting.
  • Set at least 10 goals and work on achieving them, and then set at least 10 new ones.
  • Don’t become overly concerned about what others are doing, have foresight, ambition, drive, and great follow-through skills.
  • Go above and beyond at all times, this will help set you apart from your competition.
  • Be respectful and trust-worthy at all times.
  • Develop relationships with brands and other bloggers, which are complementary to your blog and your mission.
  • Help others.
  • Use your blogging voice as a catalyst for change.
  • Be consistent when working with others.
  • Know which apps help you work smarter and not harder.
  • Make your information timeless so that your site will always be relevant.
  • Be yourself, your gifts are unique, cultivate them and know how to use them to help you succeed.
  • Don’t be afraid to monetize, value yourself and your time and make sure your blog is an accurate reflection of you.

Words of Advice about attending a BlogHer Conference

  • Once you receive the map and schedule, study it and know where everything you need will be.
  • Be friendly.
  • Go to as many events as you can including brand sponsored dinners and parties which are usually offsite.
  • Decide prior to the conference which venders who you are most interested in talking too. Then decide whether you want lots of “swag” or if you prefer to develop relationships with brands.
  • Attend with a friend. Sure you can also meet new friends.
  • Practice your “elevator pitch.” You will be sharing it over and over. Know unique qualities about yourself and your brand.
  • Pack a lot of business cards (about 300-500 ).
  • Never go to a blogging conference without a one page sheet with your stats; especially if you’re tryin foster new relationships with brands.
  • Schedule meetings with the brands you want to work with the most, and then collect swag later.
  • Be confident, not shy.
  • Have fun. There are lots of parties so loosen-up and enjoy!
  • Schedule a day to tour the city you’re visiting.
  • Don’t over-pack. Leave room for some gift bags and swag so you wont need to ship everything.
  • Be kind. (Kindness is sometimes overlooked because many fish are after the same worm, but at the end of the day you want your character to shine and who knows who will be blessed by your professional behavior).
  • Follow up with brands and bloggers within 48 hours of the completion of the conference.
  • Keep bottled water and lemon with you. On the last day of the conference, I felt like I was losing my voice, so stay hydrated.
  • Take advantage of free massages and manicures. This conferences had a lot of different locations so after a while your body may start aching so just book a massage.
  • Add eating food offsite to your budget; especially, dinner.

Overall, in order to gain the most out of BlogHer your actions must be extremely calculated and strategic. A person in attendance must have a plan in place and be willing to self-promote at all times.

Reader Response

  1. If you attended BlogHer – What’s Your BlogHer ’12 Follow Up Strategy? Would you attend BlogHer again?
  2. If you wanted to attend BlogHer, what would you want to learn most?

If you missed BlogHer ’12: Many of the sessions were live blogged. Click on the link to follow the sessions you missed.

Continue to follow the #BlogHer12 hashtag

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8 Comments

  1. SocaMom (@SocaMomDC)

    August 6, 2012 at 2:56 pm

    My favorite piece of advice from your post – “Be Kind.” If you hadn’t been kind enough to save me a seat for lunch when you saw me in the back of the line, I wouldn’t have had the chance to really get to know you and what you were all about! Your kindness was really appreciated. :)

    Reply

    • elle

      August 7, 2012 at 4:49 am

      Awww…thank you. I took yesterday to reflect on the conference and it was the kind moments from others and the time we ate dinner after feeling famished that stand out to me. I’m glad we were able to meet each other. Hopefully we will see each other at some events in DC. BTW, I adore your recap video. I’m heading over to your blog now to comment.

      Reply

  2. Weather Anchor Mama

    August 6, 2012 at 4:26 pm

    I love your recap. It’s so true. I feel like I’m losing my voice too. There was so much to take away from Blogher12. I’m glad I went. It was so nice meeting you. Love your blog!

    Reply

    • elle

      August 7, 2012 at 4:45 am

      Thanks for visiting my site, I made several corrections on the post. I hate when I write and press publish too quickly. I just visited your blog and I really enjoy it. You share a lot of personal experiences and your reactions. My husband has told me several times, that I am missing the personal. I guess in some ways I don’t feel comfortable opening up, but like Martha Stewart said on Friday, the personal often makes blogs more successful. Your family is beautiful. Thanks for the compliment about my girls, I missed them so much towards the end of the conference. Do you think you will attend BlogHer next year?

      Reply

  3. Prudence

    August 6, 2012 at 5:19 pm

    Terrific post. This was my first BlogHer conference and I loved it (but will admit to being a bit overwhelmed). My favorite point of yours was to “be kind”. That’s the best bit of advice for anyone. Thank you! (Theresa, blogging for Prudence, my rescued coonhound)

    Reply

    • elle

      August 7, 2012 at 4:16 am

      The kindness factor surprised me, we all have more similarities than most of us had time to explore, and we were all vying for chances to work with some of the same brands so kindness wasn’t always factored in. Thanks so much for sharing your comment and visiting my blog, I will also return the favor.

      Reply

  4. [...] Wordless Wednesday photo comes from BlogHer’ 12, which was a lot of fun. If you have not attended BlogHer before you should. It is one of the [...]

    Reply

  5. Tyesha

    August 28, 2012 at 4:57 am

    I love your BlogHer tips and the ones that stood out the most are have fun and be friendly. I think that we get so caught up into blogging and the reason that we started that we forget to have fun and that’s important to do to keep the excitement going. It was great getting a chance to meet you and I hate that we have no pictures together, but I’m sure we will meet again.

    Reply

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